How To Make Simple Cash Promoting Your Garments On Depop

The will to make some further money, mixed with our collective conscience poking at us to be extra sustainable, has led to a growth within the reselling market.

Take Depop. The peer-to-peer buying app’s $62m (£48m) funding is proof the demand is firmly there for the trade to proceed to develop.

After all, reselling is nothing new – eBay has been round for what looks as if ceaselessly, and websites like StockX, which lets customers resell hard-to-get merchandise, have acquired large backing lately. Depop’s area of interest, nevertheless, is that its demographic of millennials are after classic, deadstock and on a regular basis items greater than they’re, say, the newest buzz model.

Depop features like most social media apps, permitting customers to scour by way of outcomes primarily based on customised searches, hashtags and curated pages to discover a discount – a lot simpler than going to the native classic store within the hope of discovering one thing first rate.


For the customer, one of many execs is coping with individuals of an identical age and never a faceless organisation that simply desires more cash. Others take pleasure in figuring out that they’re serving to the vendor, who, very often, is eliminating undesirable garments to tide them over till payday, slightly than construct a enterprise.

That being stated, for a lot of, Depop has grown right into a platform that has the potential to make them some actual cash. Some have utilised the platform so proficiently that they’ve constructed a full-on enterprise out of promoting garments on-line.

Harry Adorian (@adorjan) is one such individual. He’s constructed a following of 10,000 individuals up to now and prefers utilizing Depop to promote his garments over different websites. “eBay is such a giant marketplace for all ages and all international locations, which makes it a lot more durable to seek out developments. The market on Depop is way usually youthful and cooler.”

Considering of stepping into the sport your self? With the assistance of a few of the website’s prime sellers, we’ve pulled collectively the final word information to promoting on Depop efficiently.


How To Get Followers On Depop

Be Lively

For as soon as, you shouldn’t really feel responsible about infinite scrolling. Being lively on Depop may also help you get your web page observed. If you’re not itemizing your undesirable gear, hunt round totally different communities on the location and comply with profiles promoting items much like your individual. Hop on the discover web page too and see what’s catching the attention of the curators. This may assist make your merchandise as attractable as attainable.

Be Good

It’s easy – and must be a given – however be well mannered. Adorian claims it’s one of many key issues that units his store aside. “An enormous means of rising is simply to be very nice. Good messages, be responsive, be understanding and be affected person.’ @101vintagestore proprietor Kirsty – who boasts over 29,000 followers – agrees, saying she “values customer support extremely” which has led to plenty of repeat clients.


Get Constant

How your picture is photographed is every thing. Ask totally different individuals and so they’ll offer you opposing solutions for what works – on physique, flat lay, vibrant colors, minimalism. Reality is, there’s no recipe for achievement. Nonetheless, you’ll be able to up your possibilities by making certain that your product is framed clearly so it’s simple to digest on the primary look. Intention to create a constant type in order that your store window – your profile web page, on this case – seems to be neat {and professional}. This may even enable you get to the ‘discover’ web page, which locations your merchandise in entrance of 1000’s of potential patrons.

How To Promote On Depop

Optimise Your Caption

The picture of what’s up for grabs does the speaking, however the caption will ship it to the correct individuals. The bottom line is to not oversell – use phrases that persons are going to seek for first like ‘classic’ or ‘pre-loved’, and be informative. Typically individuals will seek for the dimensions from the outset so be sure to’re particular on how the piece suits and add some other notes you’d wish to know in the event you have been shopping for it.

Add In Bulk

@JoeBuckVintage, now a Depop ‘High Vendor’, explains that he has seen success in “refreshing gadgets as a lot as you’ll be able to and itemizing in giant portions”.

The thought right here is that you just’ve supplied a range for guests as soon as they’ve hit your profile. Consider your web page as a bodily retailer – you wouldn’t financial institution on one piece working for everybody, so give choices and be keen to bundle them right into a deal ought to somebody be desirous about buying multiple piece. If you wish to be further savvy with bulk importing, make the most of when Depop affords zero promoting charges to save lots of further money.


Be Intelligent With Timings

Streetwear vendor Koye (@mojokojo) says that the night (between 7-9pm) is the proper time for promoting, and just about everybody agrees. It’s a common sense name that’s simple to miss – checklist your merchandise if you’ve obtained the largest viewers attainable. Within the night, you have got a captive viewers of individuals again from work and faculty and are probably scrolling.

Harry Adorian uploads “as soon as every week, normally on a Thursday night, or simply earlier than payday” to service individuals once they can afford it. Being constant appears to work for @101vintagestore too. “Night uploads daily, 15+ gadgets and ideally extra – and a very good mixture of value factors and types for everybody” is an efficient place to begin.

Be versatile

That sweatshirt may need as soon as value you £60, however sadly, you need to be trustworthy with your self with regards to reselling. Don’t see it’s a unhealthy factor – value your merchandise realistically and also you’ll create extra demand than by beginning too excessive and scaring individuals off. Kirsty of @101vintagestore agrees. “Everybody appears to look to promote the massive manufacturers and loud gadgets at excessive costs, however we will’t all afford a £100 sweatshirt. Look to supply primary gadgets that everybody desires to put on and you could value low.”


Bundle Issues Effectively

Your efforts shouldn’t cease as quickly as the cash hits your PayPal account. If you would like individuals to overview you extremely and look to you once more for extra merchandise, take further care to bundle your product neatly and make it one thing they’re excited to open. When you can, keep as sustainable as the garments you’re delivery by packaging them in biodegradable or recyclable packing. And comply with Adorian’s lead and encourage your purchaser to do the identical in the event that they’re trying to promote one thing.

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